About Backend Genie

The F&I agency that picks up at 9pm, fixes your backend by Thursday, and doesn't bill you unless it works.

Our Story

Why We Exist

We watched dealers get milked by their F&I agencies, fat monthly fees, opaque reinsurance structures, phone calls that never got returned. We came up inside one of NJ's largest dealerships. We saw the game from the inside.

So we built something different. An F&I agency that aligns incentives with the dealer, not against them. Transparency is the default. Dealers own their reinsurance. Every dollar of backend profit is accounted for.

Based in New Jersey, we serve dealers nationwide.

Our Mission

Put More Money in Your Pocket. Period.

We exist for one reason: more of the money your store generates stays in YOUR bank account. Not ours. Not some TPA's. Yours.

Dealers should own their reinsurance, keep more of their backend profit, and build long-term wealth, not just survive month to month while their F&I agent collects.

We Show You Every Fee

Every cost, every split, every dollar, visible. If we can't show you the line item, we won't charge it.

We Came Up on the Lot

Our team came up working inside large dealerships. We've sat in every chair in the F&I department.

You Own the Company, Not Us

Your reinsurance entity. Your underwriting profit. Your equity compounding every month.

What We Believe

We Have Opinions. Here They Are.

Over opacity

Transparency

Every fee, every split, every dollar, visible. Other agencies build in enough opacity to hide a body. We show you the math because we're not afraid of it.

Over vendor dependency

Dealer Ownership

You built the dealership. You sell the products. Why should someone else own the company that profits from them? With us, the reinsurance entity is yours.

Over short-term gains

Long-Term Wealth Building

The right F&I structure doesn't just add profit this month, it compounds over years. We build real equity through reinsurance reserves, not quick hits that evaporate.

Over one-size-fits-all

Your Store, Your Program

Every dealership is different. We build backend programs around your volume, your inventory, and your goals, not a cookie-cutter package we slap on every account.

Who We Serve

Built for Dealers Who Want More

We work with independent and franchise dealerships across the country, operators who know there's more backend profit to capture and are ready for a partner who'll actually help them get it.

We typically work with dealerships doing 30+ units per month who want to take control of their reinsurance, tighten their F&I program, and stop leaving money on the table.

Independent Dealers Franchise Groups High-Volume Stores New Jersey & Northeast Nationwide 30+ Units/Month

Call us. Right now. We're here.

We'll tell you exactly how much you're losing, on this call. No deck. No follow-up sequence. Just answers.

Free Backend Audit →